"Ukubekezela, ubuhle" kuwuphawu lwenani lenkampani kanye nabasebenzi bayo, kanye nenkolelo eyisisekelo kanye nomgomo ophishekelwa inkampani ekuphishekeleni impumelelo yebhizinisi.Inkampani yezamasiko igcizelela ukwethembeka, futhi ikhuthaza abasebenzi ukuthi babe nesibindi ekuthatheni umthwalo wemfanelo, ukukhuthaza, ukusungula ibhizinisi, nokuzinikela emsebenzini.